The Covid-19 pandemic has significantly turned our everyday lives upside-down, especially impacting how we communicate, work, shop, and carry out other necessary daily operations. With the outside movements being full of risks and difficulties, work-from-home and easily accessible e-learning solutions are indicating a massive shift towards online platforms. Time has never been more ideal for professionals across various fields to educate themselves in digital marketing – the latest buzzword in the corporate world.
Below we have listed some bottom-line data points related to this digital shift among customers:
The demand for digital marketing courses offered by numerous online learning platforms has evidently skyrocketed. More and more companies are increasingly counting on digital marketing solutions to drive online traffic, identify new customers, improve audience engagement, build communities, branding and building stories around their brands, and so on.
Even companies that had only a few online channels for customer engagement before this pandemic hit are now progressively shifting towards SEO, social media marketing, content marketing, influencer-driven online campaigns, among others.
Also, digital marketing methods are more cost-effective and feasible for businesses in the current scenario while producing relatively higher return on investment (ROI) as compared to traditional marketing techniques. Brands are picking digital campaigns that allow them to monitor their ad spends and compare metrics and returns, including total leads generated, ad viewership, analytics, CTR, and bounce rates, among others. Organizations are obtaining greater profit from digital marketing solutions such as Search Engine Optimization (SEO), PPC marketing, content marketing, social media marketing, email marketing, and so on.
Effective community building and increased digital communications with the consumers amid this pandemic are helping the digital marketers thrive even in these times. Moreover, these marketers will be sought after before long, not just across businesses but also for celebrities, influencers, and personal brands similarly.
With the availability of a wide range of career paths, digital marketing courses comprise numerous specializations in the sector. Being a digital marketing expert means progressing briskly in a fast-paced environment. The ideal way to establish a career in this field is by joining an online course and then either taking an internship or executing some projects.
Here are some of the preferred specializations:
So, these were a few professions that are currently sought after, and therefore, as a result, it has stimulated a demand for digital marketing courses across multiple online platforms.
The world is shifting towards digitalization, and with the data ready to be the next big battlefield for leading brands, proficient specialists in this domain can expect plentiful opportunities. According to industry estimates, professionals who have the right skill set, proficiency, and certification can seize the day in the next couple of years. Now is the time to widen your horizons and evolve with this ever-changing digital world, and well, this pandemic has definitely played a significant role in accelerating this change all of a sudden.
Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seo, smo, ppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.